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App store screenshot maker6/7/2023 On the store listing page, they’ll appear directly below the key app information including app title, icon, and rating. In the Google Play Store, app screenshots don’t always appear in search results - only when you search by the brand name. Google Play Store app screenshot requirements Must conform to exact pixel size specifications for devices you support including various iPhones and iPads, Macs, Apple TVs, and Apple Watches.If you use a video, it will appear in the first frame and autoplay.Must be in 72 DPI resolution without transparency.If you support Dark Mode, consider including a screenshot to complement this mode.Īpple App Store requirements at a glance are: This is slightly more restrictive than the Google Play Store, which allows more flexibility for lifestyle and use case graphics.Īpple recommends communicating your app’s core essence and functionality in your first screenshot and to focus on a main benefit or feature in each subsequent screenshot. The most important thing to know about screenshots on Apple is that they require each screenshot to actually show the app in use. It’s in your best interest to use all 10 to show off as much as you can about your app. The Apple Store allows up to 10 screenshots for each product listing, which can be portrait or landscape, with one to three screenshots appearing in your preview depending on the orientation. App store screenshots requirements: guidelines and sizesĪs with all ASO efforts, you need to design your listing to align with Apple and Google’s app store requirements for success. This can have a scroll-stopping visual effect just remember that each individual screen must still show the app in use and be able to stand alone. Others use lifestyle photography or illustrations while keeping the app example front and center.Īnother successful design approach that many developers use is creating a landscape design that’s broken up across multiple screens - to make a larger image effect.Įxamples of apps using this are ESPN, Twitch, Marvel Unlimited, and Planta. Both keep it simple by placing screenshots on a white background with simple black text. Many of the most successful app screenshots are simple - they put a screenshot in a device frame and place it against a solid background with one line of copy. Remember that your image will be tiny on a user’s phone, so it can’t be too cluttered or contain small text outside of the interface. Your screenshots need to balance simple design with content. The best app store screenshots are eye-catching, clean, and actually show the app in use. When users can see themselves in the graphics through lifestyle photos, illustrations, or use cases - they’re more likely to try your product. In the white space and conformity of app store listings, this is your primary space to display visual branding including color, typography, and images. App store screenshots let you preview this information in just a few seconds. Beyond app descriptions, users want to visualize what your product interface will look and feel like. In a long list of competitors, they’re one of the best ways to entice a reader to even open your product page in the first place. App screenshots appear in search results with your app title and subtitle. While they don’t affect your rankings, app store screenshots can make or break a conversion decision for someone viewing your app. Why are app store screenshots important for ASO? In this post, we’ll walk you through how to design an app screenshot, requirements for Apple and Google, and best practices for success. They are professionally designed, custom graphics with the power to drive downloads. Here’s the deal with app store screenshots - they aren’t just simple screenshots of your product. And, we also know that images with text boosts retention by up to 89% - keeping your app top of mind. From eye-tracking and heatmap studies, we know that images draw users’ attention. Research suggests that users read just 20% of the text during their visit on a page. With users spending just 7 seconds on a product page, app store screenshots can stop the scroll and get your message across in milliseconds. That’s why images shouldn’t be an afterthought in your app store optimization (ASO). Images help us consume information faster, understand more, and remember it later. The human brain is hardwired for visual content.
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